May 12, 2009
May 2, 2009
Lessons from UGA Music Business Students
We love UGA students’ enthusiasm for Athens, particularly that of our externs from the Music Business Program. UGA Senior Emmy Bateman describes it best: “There is something for everyone in Athens. People travel to this one-of-a-kind, southern town for many different reasons…Whether it is as a student—attending one of the finest collegiate institutions in the nation, whether it is as an alumnus—revisiting the homeland of their glory days, whether it is a parent—sending a child away for the first time, a college football aficionado—watching their undisputed favorite football team slay competition, a music lover—catching the tail end of their favorite band’s Southeastern tour, an avid art collector—visiting one of the many local galleries. Regardless, there is one word to describe the people who travel here: fans.”
We’ve learned a lot from the millenials, because they truly understand the notion of “boutique”. Students graduating today are acutely aware of the need for businesses to appeal to niche markets. The music example from Chris Anderson’s Long Tail is yet another reminder of the multitude of preferences we seek to address at 500 College Avenue:
From Chris Anderson's book Long Tail
April 28, 2009
April Highlights
In April, we had rain, we had sun, and rain again, and again. However, the water has not slowed down construction.
On the sunny days we had several groups of visitors on site, from Emerging Green Builders to engineering and interior design students. The development and construction team received a lot of positive feedback via a post-tour online survey, which revealed that both the LEED features of the building and the quality of construction are perceived as the two major strengths of the project.
The tours also generated some press coverage, including a feature in the Red and Black and in the Athens Banner Herald. Hotel Indigo Athens made front-page news on Earth Day (see ABH 04.22.09)!
Photograph by Kelly Lambert/Athens Banner Herald Staff
March 9, 2009
Topping Out Party
Hotel Indigo reached another milestone on Friday, topping out at five floors. Over 200 people gathered to celebrate, including JM Wilkerson’s construction crew and special guests from near and far. As the tradition holds, an evergreen tree was placed atop the completed structure to symbolize growth and bring luck.
March 2, 2009
Countdown to Topping Out
Just four more days until Hotel Indigo tops out. All five floors will be in place by the end of the week, and we plan to celebrate! Listen out for us from the rooftop this Friday.
February 3, 2009
Athens Green Life Expo
Hotel Indigo was proud to help sponsor Athens’ first annual Green Life Expo on January 30-31 at The Classic Center. Over 2000 visitors attended the exhibit and seminars, which was a great testament to the locals’ interest in green issues and sustainable design.
January 9, 2009
Model Room Milestone
This was a milestone week for the Hotel Indigo. We now have a full-scale mockup of a King size guestroom on site.
December 5, 2008
Help this Tree Live on…
It is a necessary evil of construction that trees gets displaced. We had this beautiful, mature tree on the northwest corner of our site that obstructed our entry driveway. As much as we wanted to preserve it, the construction activity would have subjected the tree to a slow death. Instead we decided we needed to memorialize the tree in a new inert form.
November 20, 2008
The Big Pour
November 6, 2008
The Rialto Club Takes Form
We are starting to see The Rialto Club take shape along College Avenue. The basic elements–the exterior wall and the columns, and the ceiling–are all in place; and the vision for the use of the space is building everyday.